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Click Manageware is the global leader in managed Streamware services. Offering Independent Software Vendors (ISVs) and software publishers a revolutionary means of providing a hassle-free streaming on-demand environment, Click Manageware provides the technology and services needed to build an effective global online marketing program centred on the evaluation and rental of your software, available as a pure Streamed or a Streamed and Virtualised solution.
What is application streaming?
Application streaming significantly accelerates the distribution of software and is an alternative to completely installing a Windows®-based program on a PC.
The concept behind application streaming is similar to music or video streaming:
The application is streamed from a central server where only the parts of the application required by the user are installed for immediate use. As additional functionality is required by the user these portions of the application are streamed on demand. When the user has finished with the application, and chooses to do so, all components are completely removed from the client, as if the application was never there.
Application streaming reduces the time, resource and cost of deploying, upgrading and supporting applications. Application streaming converts traditional, off -the-shelf client software applications to an on-demand software model without having to make changes to the source code. It provides all the benefits of a locally installed application while also providing:
- Immediate delivery of software applications
- Conflict-free, or reversible operating environment
- Clear separation of the software and the transport
- Software control and protection, including revocation of the software and security
- Software usage metrics
When compared to traditional software delivery architectures, application streaming is a better alternative for distributing applications to end-users and ensuring full license control.
Application Streaming and the Microsoft SPLA
What is the Microsoft SPLA?
The Microsoft SPLA stands for the “Microsoft Service Providers License Agreement”.
The Microsoft SPLA allows service providers and ISVs to license Microsoft software applications on a monthly basis to provide hosted applications to their customers.
How is the Microsoft SPLA changing?
Microsoft has communicated to their channel that an amendment is being made to the Microsoft SPLA to enable streaming. They have approved a program which will begin, on or about June 1, 2008, allowing service providers to stream Office products to the desktop. The decision to approve application streaming under the Microsoft SPLA has been long in waiting by the Microsoft channel and those service providers that are already poised to take advantage of application streaming will inevitably have first mover advantage on the Microsoft Office software as a service (SaaS) opportunity.
Are other software vendors looking at application streaming?
Yes, we currently have a high number of service providers utilizing our services, including Internet Service Providers (ISPs), Managed Service Providers (MSPs), Application Service Providers (ASPs) and Independent Software Vendors (ISVs) are looking at application streaming as a platform to achieve new Software as-a-Service (SaaS) revenue streams – delivering applications for sale, rent, and subscription or try before you buy.
Reseller services to sell as your own
Offer your own branded Trialware or Streamware Portal with Click Manageware reseller services.
In today’s highly competitive market place, the ability to offer your customers ‘added value ‘ is vital in retaining their business. Understanding this, we have developed what we call a “white label” lifestyle offering that can be packaged and promoted to your customers under your own brand.
Marketing Benefits
- Your branding – linked from your web site
- Application usage and trend analysis reporting
- Deliver leads directly to your sales force
- Measurable results
Partners have access to a sophisticated, web-based lead management system that will track and monitor leads that have used their Click Trialware or Click Streamware applications.
Click Manageware Reseller Pack
We provide everything you need to become an on-line Streaming Application Provider.
- Fully managed data centre servers
- Custom build portal
- Fully branded - White labelled
- E-Commerce integration - Custom API
- Management interface
- All your software titles will be packaged and uploaded to your portal
- Full technical support
By offering SaaS as an option, large, established companies can move downmarket and capture revenue from the small and medium sized businesses that may not have been previously able to afford the investment necessary to acquire perpetual licenses.
From a customer perspective, Streaming SaaS is simply an easier, faster, and a more cost-effective way of consuming software. Click here to download a brochure, or call us for more information.
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