Insurance companies need to view IT as a strategic asset that can help the business remain competitive and lay robust foundations for the impact of future trends. Rather than seeing it as a cost-drain.

We’ve created some best practice guidelines to help insurance companies tackle the challenges they face and re-architect their business.

Last time, we talked about aligning your business and your IT – if you missed that post, catch up here.

As a younger, millennial workforce enters insurance companies at every staffing level, the demand for improved mobile working solutions is growing. Similarly, as customers become more tech-savvy and more comfortable with operating via online and mobile platforms, there is a need to offer contact options across all channels. Insurance companies must therefore equip both customers and staff with the mobility that they are demanding to improve interactions.

For staff, tailored mobile solutions allow them to be more productive both in and out of the office. IT departments must facilitate the use of mobile applications and devices that meet the needs of employees, and that empower them to be efficient whether in the office or on the road. Additionally, ensuring that mobility is supported and managed centrally will also reduce the risk of unsanctioned application and device use creeping into the corporate network.

For customers, choice is needed that allows them to communicate across whichever channel they choose, including via mobile apps and mobile websites. From the initial browsing for services, to buying insurance and submitting a claim, the entire process must be mobile-enabled. Supporting a modern IT infrastructure with tailored mobile solutions helps insurance companies to distinguish themselves from their competitors, and ensure they are providing the best possible customer service, regardless of channel.

To find out more about the future of insurance, download our white paper today. To speak to one of our experts about how your organisation can modernise, contact us on 0845 2101 500, or email info@trustmarque.com.