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New Business and Brand Marketing Manager

June 1, 2022

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Job summary

We are seeking a highly energetic, creative and established marketing professional to help elevate our brand and drive sales pipeline in new business. This is an exciting time to join Trustmarque as we have recently been acquired by One Equity Partners and are relaunching our brand and business to the market, so there is plenty of opportunity for growth, creativity and to make your mark. You’ll be working with the Head of Marketing to shape the new brand and ensure a smooth roll-out internally and externally. With new business a key aspect of our sales and marketing objectives, you will also look for opportunities to leverage the brand to support the acquisition of net new logos, working closely with the newly established sales development telesales team. This is a fast-paced and varied role that requires the ability to apply both creative and strategic thinking. You’ll be joining a dynamic and established team, striving for marketing excellence.

Accountabilities and main responsibilities

Responsibilities

• Work with the Head of Marketing and lead creative agency on the creation of the new brand identity for Trustmarque

• Ensure a successful roll out of the new brand including toolkits, templates and access to information for all colleagues

• Support the marketing team to adopt the new brand look and feel in their areas: campaigns, events, website, content etc

• Develop the new business marketing plan and work closely with senior management to ensure alignment to business objectives, including verticalization and product prioritisation

• Define lead generation and lead nurture programs using the latest marketing customer engagement approaches, leveraging marketing automation where possible

Essential
• Degree level education in comms/marketing or equivalent

• Experience managing a brand relaunch, refresh or brand optimisation project

• Experience working with creative agencies and ensuring project delivery on time and on budget

• B2B experience

• Strong people and interpersonal skills

• Strong project management skills

• Solid understanding of the latest comms and marketing best practice

• Strong copywriting, proofreading, written and personal communications skills

• Ability to work successfully as part of a team or independently, remotely

• Ability to demonstrate a flexible approach to work

• Ability to work on multiple projects at the same time

• Ability to prioritise work under pressure and complete within deadlines

• Experience in multi-channel marketing including strong digital experience (email, social media and web)

• Experience with marketing automation platforms

• Excellent IT skills including experience with SharePoint, Outlook, PPT, Microsoft Teams and CRM platforms

Desirable
• PPC and digital advertising

• PR and comms

• Ideally a minimum of 3 years similar marketing experience within a B2B technology / professional services company

About Trustmarque

At Trustmarque we strive to help our customers go further, innovate faster and achieve more through technology-enabled transformation. By making IT all about our customers, we pledge a partnership that ensures technology works to their advantage.

Our people are at the heart of our customer-centric business. When you join Trustmarque, you will work with some of the best experts in their field. Since mid-March 2020, all our staff have been working remotely and are given all the tools to work with effectively. Alongside this, we support our people’s mental health through regular work and well-being seminars and a team of dedicated mental health champions.

All interviews, assessments and background checks will continue to take place online, to completely remove the need for face-to-face contact. All Capita colleagues who can work from home should do so; and where it is not possible for colleagues to work remotely, we have taken important steps to protect those working from Capita’s offices. Social distancing, enhanced hygiene and safety measures are already in place at all Capita locations that are open to protect our colleagues and manage the risk of COVID-19. The welfare of our people is of paramount importance to us, and we’re doing everything we can to keep our colleagues and customers safe during this time.

Standard benefits

As well as competitive rates of pay, we offer a substantial benefits package which includes 25 days holiday (rising to 27), plus bank holidays, and the option to buy extra leave, a company-matched pension, life assurance, a cycle2work scheme and more.

Trustmarque is an award-winning IT partner that delivers IT solutions allowing our customers to work smarter and more effectively. We simplify business, through a flexible and cost-effective approach that empowers organisations and their people. Giving honest, simple, and independent advice we help our customers to navigate an increasingly complex world of IT – and that’s exactly what you’ll do too, if you join our talented team here.

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