We have mentioned the shift towards a collaborative approach in enterprise IT before, and the same goes for enterprise cloud apps – which are all about collecting and sharing big data to drive efficiency.

Cloud app success stories include Salesforce, which helps companies to manage their relationships with customers, and Opower, which ‘combines a cloud-based platform, big data, and behavioral science, to help utilities around the world reduce energy consumption.’ Box, a file synchronisation app similar to OneDrive and Google Drive, has been named a leader in Gartner’s ‘Magic Quadrant’ for enterprise file synchronisation and sharing.

According to Nicholas McQuire of Apps Tech News, Microsoft is one to watch: “2015 will show us how successful Microsoft will be as a player in enterprise mobile app development…it wouldn’t surprise me if we see an acquisition by the end of the year,” he says.

HP’s entrance into the mobility market and the partnership between Apple and IBM signals the growing potential for cloud apps. New, streamlined applications which are native to the mobile device form are moving towards real-time data, while the technology will be likely to have security baked-in to reflect increasing demands for privacy.

Investors are keen to get involved amidst predictions for the new era of industry-focused cloud applications. Last year, important deals were brokered: VMware bought AirWatch in January, and Google acquired Divide in May. There is still plenty of scope for mobile applications to thrive amongst business users – often, consumer technology can mutate into great applications for enterprise. For example, the Facebook model metamorphosed into the social network for business, Yammer.

Red Hat’s Cathal McGloin predicts further opportunities for Platform-as-a-Service (PaaS). An example of this is IBM’s project in association with German healthcare organisation Diabetizer, a cloud-based application to improve care for diabetes sufferers using Bluemix – a PaaS powered by a global cloud platform. It can achieve this by aggregating nutritional and blood sugar data from multiple sources to create a centralised portal, thus providing diabetics with the information to manage their health more effectively.

Diabetizer’s founder, Robin Hrassnigg, said: “Combining this centralized data with powerful analytics, we’re giving the millions of diabetes sufferers around the world the opportunity for greater mobility, more accurate treatment and more freedom from constant calculations and data logging.”

It is predicted that new innovations will seek to further minimise input time, and budding cloud apps for enterprise will continue to emerge. There are real possibilities for these advances to smooth the cogs of business and productivity, as well as our day-to-day routines.