Software-as-a-Service (SaaS) is essentially Cloud computing – it refers to any service where consumers are able to access software applications over the internet. SaaS can be used to fulfil a range of needs, from accounting and invoicing, to tracking sales, to communications.

With the rise of the mobile workforce and an increasing emphasis on collaboration and cost-savings, many organisations are turning to SaaS, since it can support a wide range of devices, reduce hardware costs, and shift the responsibility of software maintenance from the organisation back to the vendor.

Many HR departments, for instance, have already benefited greatly from SaaS, and many more are set to do so – with 90 percent of Fortune 1000 companies poised to replace their human resources management software in the next four years.

On top of reducing staff and cutting the amount of money spent on both hardware and support, SaaS can do great things for recruitment, and many HR teams are looking for innovative cloud-based solutions for hiring.

Online shoe retailer, Zappos, for example, has begun recruiting exclusively through an online community called Inside Zappos, which is powered by the Cloud. By monitoring candidate’s participation in things like Google Hangouts and Twitter chats, Zappos recruiters can match candidates who fit the company’s personality with available roles. This approach has significantly increased recruitment: In 2013, Zappos sourced 51 employees; in 2014, they sourced 408.

Additionally, many HR departments are embracing big data. Since cloud-based solutions often offer enhanced analytical and data storage capabilities, SaaS can support the 67% of companies that implement talent analytics to lower their cost per hire.

Marketing is another area in which SaaS adoption has been both prolific – with enterprise spending on SaaS applications approaching 30% of all application spending – and beneficial.

As with HR, marketers can create more targeted and effective campaigns due to the Cloud’s ability to support large volumes of data and provide powerful analytical tools. These analytics services can also be used to manage lead tracking, with services like Google Analytics, Omniture and Adobe Marketing Cloud allowing businesses to track leads on their website platform. These are just two ways in which marketing teams can reap the rewards of SaaS and cloud computing.

The area which could make the most SaaS’s data capabilities, however, is finance. Indeed, finance departments are largely centred around data crunching and data management, and as their stacks of data continue to grow, adopting software solutions that can handle big data becomes crucial.

The Cloud brings tangible benefits to finance, including high-performance analytics and improved planning and reporting – which in a highly regulated industry is incredibly important. Moreover, although security is often a concern for those considering adopting cloud-based solutions – particularly for those who deal with sensitive data, such as finance, studies have shown that the Cloud can actually provide greater security over critical data than legacy systems.

SaaS can bring so much to your organisation, no matter your needs. To find out more about how you can benefit, contact Trustmarque on 0845 2101 500, or email