Data is everywhere and is continuing to grow at an exponential rate. Every single day businesses and consumers create 2.5 quintillion bytes of data. From web history and tweets, to medical records and customer transactions, modern data is recorded, stored and analysed to power the technology and services we rely on.
Its uses are revolutionising how we live, work and play – at least for those who can use it in ways that are designed to manage the volume, variety, complexity and velocity of modern data. Effectively managing and utilising the ever-growing mountain of data is imperative to gain competitive advantage in today’s digital revolution, and in building a truly digital enterprise.